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Subscribe to this list via RSS Blog posts tagged in Marketing & Social Media Management
04
Dec
0

5 Predictions for Social Media Marketing for 2016

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Sometimes it seems like every day there’s a new social media trend blowing up the Internet. With all the hype it can be tough to figure what’s important to marketers. Here’s a look at some new developments that we think will stick around through 2016 and beyond. And if you like what we have to say, check out how we can help you get started with your own social media career.

 

1.     Quick and easy conversions. It takes too many clicks to make a purchase. Any day now we’re going to be able to buy stuff with a tweet, which is great news for marketers — in fact, this is going to be huge.

 

2.     Content management. With the insane growth of social media, it’s getting impossible to keep track of contacts. How can you know which relationships to cultivate when you have 700 “friends?” Look for ways to help curate contacts so you can stay in touch with the contacts that bring value.

 

3.     Social media and streaming content. Nobody thought that Netflix and Amazon could be good at making TV shows and look at them now. We’re going to see social media platforms producing their own content as well. LinkedIn could easily create its own business-related content, or Tumblr could go after a younger audience with a series. Look for a social media platform to release its own pilot.

 

4.     Quickie, non-fancy video content. You already know how well video works on Facebook and YouTube. It can work just as well without spending a lot of money. We’re going to see more marketers using video, even with their smartphones, to reach consumers. We’ll see marketers encourage relationships with customers by posting tips and tricks or video responses to frequently asked questions.

 

5.     More buzzwords. We’ve seen this every year since the advent of social media — buzzwords that everybody freaks out about that don’t in the end mean a thing (remember “tipping points?”). Of course social media marketers should keep their eyes out for new technologies. But don’t let yourself get caught up in the social media version of rompers.

 

So, if you have a passion for Social Media and all its new trends, why not turn that passion into a career? With the Associate Degree of Applied Business in Marketing and Social Media Management you’ll be able to help businesses grow through their social media presence, or maybe even start your own! We’re waiting to help you get started. Contact us today!

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15
Feb
0

Antonelli College Announces New Degree Program - Marketing and Social Media Management

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Antonelli College Announces New Degree Program: Social Media Management
Antonelli College’s new program prepares students for a variety of professions in a growing career field, meeting the needs of local companies looking to grow their business through social media.

Cincinnati, OH– Antonelli College is now offering a Social Media Management Associate degree at both their downtown Cincinnati campus, located at 124 East 7th Street, Cincinnati, Ohio 45202 and their West Chester, Ohio, campus, located at 9100 West Chester Towne Centre Road, West Chester Township, OH 45069.      

“Social media continues to drive business decisions and influence our lives,” said Phyllis Forney, Campus President of Antonelli College’s West Chester Campus. “Social media is an under-utilized resource for many businesses.  Our degree program is not just for students who seek a career in social media, but companies who seek to tap the marketing power and influence of new media.”

Social media marketing students will not only gain an understanding of different social media channels and how to effectively apply them to meet business goals, but will also understand how to select the right social media tool for a campaign, and how to measure and collect data to understand the value behind social media.  In addition, the degree will give students a strong background in marketing, public relations, communications, customer service, and social media applications.

As a specialist in the field, graduates will work in positions such as Social Media Strategist, Social Media Marketing Manager, Blogger/Social Media Content Manager, Online Community Manager, Search Engine Marketing Associate, and Public Relations Brand Manager.

“Our goal is to make sure our graduates acquire the skills companies are looking for in employees focused on social media,” Karen Gautreau, Campus President of Antonelli College’s Cincinnati campus, explained. “We’re working with local businesses and studying current trends and technology to keep the degree content relevant.”

Antonelli College is currently accepting student applications for Social Media Management.  For more information, contact Phyllis Forney at 513/330-6807.

ABOUT ANTONELLI COLLEGE
Antonelli College is accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC), registration number # 90-03-1270-T. It offers students the opportunity to develop their gifts and talents in the arts, business and IT, health and well-being or medical into professional skills. A well-known asset of the visual arts community in Cincinnati, Ohio since 1947, Antonelli College offers degree programs at both their downtown and West Chester locations as well as two campuses in Mississippi, and online.

Learn more about the opportunities at Antonelli College, read our blog, or join our social communities on Facebook and Twitter.

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18
Apr
0

Antonelli College Announces Social Media Management Program

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Antonelli College Announces Social Media Management Program
Becomes first known school to offer Associate of Applied Business – Social Media Management degree

HATTIESBURG, Miss. - Antonelli College announces the addition of the Social Media Management program to their existing list of 17 academic offerings spanning four disciplines across five facilities.  The Mississippi campuses, located in Hattiesburg and Jackson, will be the first to host the program.  Classes will begin on May 10, 2011, but interested students may begin enrolling by contacting an Admissions Representative at (601) 583-4100.

Antonelli College received approval for the program from the Accrediting Commissions of Career Schools and Colleges (ACCSC) at the end of March.  With the approval, the school will become the first known college or university in the United States to offer an accredited associate degree specifically focusing on social media management.

The program was designed to prepare students to navigate, and help to define, the rapidly changing world of social media as both a professional tool and personal communications channel.

“With many organizations adding social media marketing to their integrated marketing plan, we felt that there was a definite need to educate capable individuals with an ambition to pursue this field,” said Steve Bryant, Campus Director. “We are very excited about the possibilities that the Social Media Management program will offer our students and our community.” 

“As we researched the trends in areas such as social media and inbound, outbound and mobile marketing, the need for this degree was clear,” said Jason Davis, Corporate Marketing.  “As a career college our mission is to provide a quality education to future members of the workforce and respond to the most in-demand fields.”

Per a 2010 Nielsen study, Americans spend 906 million hours on social networks and blogs per month – validating Davis’ statement that the need to manage and provide content for such networks is evident.

Yet, social media managers are responsible for more than releasing snippets of information via Twitter or updating a Facebook status.  The SMM program’s foundation is enriched with disciplines such as economics, marketing, public relations and entrepreneurship.   These elements resulted in the program residing in Antonelli College’s Business and Information Technology  department.  As social media success relies on engagement and two-way communication, coursework will also stress principles such as branding, culture, ethics and predicting future trends. 

Students who enroll in the program full-time can expect to graduate in 21 months.  Upon completion, graduates may seek entry-level employment in various industries, with the most promising including healthcare, telecommunications, retail and automotive.  Should they choose to be self-employed, the field provides opportunities as independent consultants.

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Latest AC News

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Welcome to Dr. Thembi Carr!
Say hello to Antonelli’s Cincinnati Campus’s newest face: Dr. Thembi Carr! Dr. Carr is from the Cincinnati area, and very familiar with the places and uniqueness of our city! She earned her Bachelor’s Degree of Human Development and Fami...
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